Western Dental
This project involved a full redesign for a dental company website with a focus on improving usability and conversion. Using data from the UX audit I was able to identify areas where usability could be improved through design, such as reducing the amount of clutter in the hero banners and streamlining the primary navigation. The design prioritised accessibility and responsiveness across all devices.
The aesthetic is light and clean with bright, soft colours to communicate their professional and approachable brand. Imagery was chosen with particular attention paid to their primary audience which were mixed race families, children, and hispanic women. In order to streamline the design of this 60+ page website, I created ten templates for the dev team to use when developing the full site.
