AutoMester
AutoMester is a network of independently run mechanics and garages across Ireland. After collaborating with the brand for several months on a marketing campaign promoting getting your car NCT (MOT) ready, I found myself wishing I had a brand guideline to work with. I took on the task of creating my own brand guidelines since the fledgling brand had little more than a logo and colour palette. I did this to ensure consistency and ease for future designers as I knew I would soon be leaving for Canada.
These guidelines provided clear direction on logo usage, typography, colour schemes, and overall design principles, giving new designers a strong foundation to build upon. This initiative not only facilitated a smooth transition as I left the role but also ensured the continued growth of the brand, maintaining its integrity and cohesion in future design work. It also taught me a lot about the importance of having a good understanding of a client's brand before getting started on work for them.
