StorageMart
This project focused on creating six engaging and humorous video advertisements under the slogan “Make Room For” showcasing the benefits of self-storage. Each advert depicted relatable scenarios where storage solutions provide convenience and organisation. I was brought onto the project early in the development stage and pitched ideas for each ad concept in an effort to make them more funny and to find ways of making the storytelling more efficient. Each ad had to be no longer than 15 seconds and that included time for a logo.
I created props for the ads which included a brochure for dog toys, a comic book poster, and a box of cereal named Storage-O's. While on set over the course of multiple days I was also tasked with researching, purchasing, and learning how to operate sound equipment and spent my time holding a boom mic while also pitching creative ideas on the shoot days. The thumbnail photographs shown below, as well as the product shots in boxes at the end of each video were arranged by me while on set with the client in one of their storage units.
