Qobuz
This project showcases a marketing campaign for Qobuz, a music streaming platform for audiophiles, emphasising clarity, immersion, and purity of sound. I came up with the concept named Gateway whereby passing through the Qobuz logo we are being transported into a world of high fidelity streaming. The black and white aesthetic elevates the visual experience, reflecting the refined tastes of its target audience. The imagery was chosen to illustrate the listener's close relationship with the music. The headphones for immersion, the instruments to convey how it feels like you're in the room with the musicians, and the record for that authentic, warm sound on the go.
Central to the design is the brand logo, aligned with a circular form in the background image, symbolising the platform as a portal or gateway into the expansive world of music on offer. The overall design is minimalist yet powerful, echoing the precision and richness audiophiles seek in their listening experience. I spent many weeks working directly with the client on these until they exceeded their expectations.
This concept had a 59% higher engagement rate than their average and a 76% higher conversion rate than their average.
